Marketing for Managers

In this course, the student is introduced to the key concepts of marketing management including the marketing framework as well as the various components of marketing management that lead to a competitive and dynamic business environment. Students will create and present a comprehensive marketing plan.

Students registering for credit courses for the first time must declare a program at the point of registration. Declaring a program does not necessarily mean students must complete a program, individual courses may be taken for skill improvement and upgrading.

Contact coned@georgiancollege.ca for more information.